Dewars - Double Double Magma Whisky
Dewar's Double Double Whisky and Stone Toasting
I had the privilege of collaborating with Dewar’s Whisky to capture the essence of their luxurious Double Double 21-Year-Old Stone Toasted Whisky. This project perfectly combined the art of whisky-making with the creativity of set design and photography, making it an exciting opportunity to showcase my work as a still life and product photographer.
The Stone Toasting Process
What sets this whisky apart is its innovative stone toasting process. Instead of traditional flame charring, Dewar’s uses Icelandic magma stones to gently heat the oak casks. This precision opens the wood’s pores, unlocking deeper flavor profiles and enhancing the whisky’s signature smoothness.
The result? A rich symphony of flavors, with notes of vanilla, coconut oil, ripe fruits, and warming spices like cinnamon and cloves. This meticulous process is a testament to the artistry behind luxury whisky production, and capturing it visually was a rewarding experience.
Bringing the Vision to Life
To reflect the molten, glowing energy of the stone toasting process, we worked with set designer Olivia Clifford and her talented team. They created a stunning backdrop featuring molten elements and flowing lava textures, perfectly embodying the whisky’s fiery yet refined character.
Lighting played a key role in bringing the concept to life. Using an array of small lights, we achieved a warm, toasting effect that made the bottles appear as though they were being heated within the set. The glow and textures added depth, echoing the craftsmanship of the whisky itself.
Capturing the Molten Moments
As a product photographer, I was thrilled to self-direct and shoot the motion assets for this product launch. The intricate bottle details and the molten-inspired visuals were captured in-camera, resulting in a series of images that feel both luxurious and authentic. Every shot was crafted to tell the story of Dewar’s Double Double Whisky and its unique stone toasting process.
A Collaboration of Craftsmanship
This project was a celebration of innovation, artistry, and passion both in whisky-making and photography. It was an honor to work with Dewar’s and Olivia Clifford’s team to create visuals that truly reflect the luxurious character of this whisky.
More of my Whisky work can be viewed here
