KVD | Boots Vegan series
The secret is in the detail… scroll down to see the entire still-life cosmetic campaign.
The all-vegan and natural ingredients in these KVD make-up products went hand in hand with my macro study of natural texture for surface/background ideas. The more abstract and detailed the macro shots, the more eye-catching and bigger the effect. Interpreting shapes and textures to then reimagine them in another form, allows us to wander down the unobvious route, encouraging alternative thinking and hopefully creating organic imagery.
There’s nothing as fulfilling for me as an intricate pre-production process. That attention to detail is one of the core truths behind my photography really. I employed pin-sharp shadowing to accentuate the depth and sculpt the poised products within the set.
Innovating a classic product reveal is a constant undertaking for me but working with classic, timeless still-life briefs that put a spin on composing around the main subject is a great opportunity to strip things back and just trust your gut.
For this campaign, we delved into techniques that would allow us to achieve a 3Dness to each cosmetic element.
This project spans multiple mediums.