Manfrotto: Compose Your Vision 

Explore the creative process of professional photographers and filmmakers.
From sketch to final shot: discover the composing projects by David Lineton.


CONCEPT

This project was all about creating a visual representation of hydration. The idea stems from visualising how water falls within a scene. Sensorial exploration of what quenching your thirst could look like. The tubes correlating to human anatomy, how water hydrates and moves, constitutes the body. 



COMPOSITION

It's important to visualize an image before it has formed. The sketches allow me to plan everything from lighting setups to how to angle a frame. In this case, I wanted to create a dynamic scene that allowed me to capture all the subtext and essence of the water concept mentioned above. Every image comes with its own plan. 

For this project, instinctually I decided to back-light the image, which heightens its cinematic nature and strengthens the contrast within the photograph. A process of sculpting.

 Secondly, using flash here allows me to freeze a decisive moment in time but also, very importantly, it allows me to capture it and texture of water. It also plays a key role in creating synchronicity when shooting multiple images of the same nature, essential when exploring stop frame animation. 



SETUP & SHOOTING

The value of a  Skylite Rapid Standard Large Kit 2 x 2m cannot be ignored. Often pivotal, it softens off the highlights and creates smooth gradients.  
 
Here it ultimately is allowing me to control light using modifiers, allowing me to explore different elements elsewhere.  
I often consider myself a problem solver and these solutions frequently come down to grips, clamps and my equipment as a whole. Getting the right angles here shows how rare it is that I don’t reach into my toolkit for the super-clamp or the magic arm. To think of those days when a fishing wire was the only way… Now I can explore otherwise difficult if not impossible rigging ideas.  
 
Aluminium Pro Geared Tripod with Geared Column - Black allows me, once again, to explore those dynamic positions which challenge a more conventional setup. Choosing this piece of equipment specifically allowed me be at ease knowing I rely on the sturdiness of the setup.  
 
I specifically used a 410 Junior Geared Tripod Head, easy to use ergonomic knobs because it allows me to make micro adjustments that allow me to get the verticals and horizontals lined up. All these decisions is key to working up a concept and achieving a perfect harmonised and balanced final image. This is the equipment that allows me to fulfil my potential as a creative.  


FINAL RESULT

I do love creating images with a magical element to them. Getting people asking themselves: “How did they do that?” Well, often this includes brilliant equipment creeping into the frame. In this set-up, it is an arm suspending our subject. In a way, the magic happens thanks to these tools, but post-production is that final cherry on top that finalises the image.  
 
Reliable tools mean reliable ideas. It is thanks to the rigging explored earlier for this image, that we delved into the wonderful world of making gifs, using plate variations that we shot throughout the day. Post finally allowed me to blend them to create this animation. And that’s the nature of the content we create now, elevated and multifaceted, to excel in the fast-paced world we live in. 



CONCEPT

Working on the concept for this image, was all about visualising the essence of moisture. I seek out metaphors in my images to be able to fully flesh out the vision I have for the product in question. In the world of cosmetics, it’s all about the set enhancing how the viewer experiences the product and consequently the brand. The tactile nature of skincare is approached from a showcase perspective, fit for editorial use.



COMPOSITION

High-speed elements are used here – different projectiles for different splashes. I used spherical and cylindrical objects for splashes. Oblong and square items for splatters. This creates different levels of movement. I chose a single hard-light source, especially to enhance the dynamic shadows. As a commercial still life photographer the subject is most often a product. Here, the selection all stemmed from the colour green. I find it’s a wonderful colour to work with as it shows beautiful spectrums of warmth, but also cooler, richer tones too. It’s a very luxurious colour.  
 
The products themselves are chosen due to their different applications and shapes. I like using tube shapes because they bring different heights to the image which allows me to capture better compositions. By using skylines, the viewer can have different layers to explore.  



FINAL RESULT

The final step was to combine sets, paint and products. You can’t often achieve things like this by shooting the real products themselves. This can be due to not wanting to damage a unique, one-off piece for example. Choosing plain coloured paint allowed me to then grade and tweak the colour in post. This is where the image took on the conceptual form I’d been looking for. All the composites must feel in keeping, and often, when working with lots of elements in one image, it’s vital to remember the perspective and angle of your shot. Bringing us back to the essential nature of having steady, reliable equipment in your toolkit.