Avon Fragrance

Avon
•
Liquid
•
Shiny
•
Glass
Avon Fragrance.
Avon released the Love To range globally, shot in the studio across many products and several market variants. On a job like that, consistency across the range matters more than any single frame. The risk with volume is drift. Shoot a long list over a run and the light moves, the angles wander, and the range stops looking like a range. So one device holds the whole set together. The cap is detached and floated above the bottle in every hero, which fixes the composition, gives each product the same silhouette and the same negative space, and lets the props change without the family coming apart.


Around that, soft blush gradients and reflective glass bases, overhead flatlays with a gentle contact shadow, and one build with a painted cloudscape and sun flare behind a white plinth. Laura kept the propping light so it dresses the product rather than crowding it. Sliced apple, poppies, gold-leafed fruit, white blossom. Working to a repeatable rule is what makes multi SKU fragrance photography survive a long shoot list, and it is the same discipline as the Jo Malone gifting sets. Prop stylist: Laura Timmons. Shot in London by David Lineton.
More projects








