Jo Malone.

Seasonal gifting for Jo Malone London, stills and stop frame animations for social. The scenes had to cover Valentine's, Christmas, afternoon tea, weddings and general celebration, and still read as one house across all of them. Flatlay is unforgiving. Everything sits on the same plane, so there is no depth to hide a weak idea behind, and the story has to be told entirely through what the props are doing. So the props do something. A heart made of playing cards, a noughts-and-crosses grid taped out on the ground, a handwritten note, crackers spilling gold confetti. Paper, ribbon and card rather than seasonal decoration, which holds the palette to cream, black and white and leaves the colognes, candles and boxes as the brightest objects in frame.