Love Beauty and Planet.

Hair and body products for Unilever, treated the same way as the TRESemme and Dove work. Build the world around the pack, then bring hand models in to use it. Water usually arrives as an event. A splash, a crown, a frozen moment. That reads as energy, but it does not read as washing. Here the water is a shallow sheet the product sits in, so the ripple rings and caustic shadows land on the lilac ground and stay part of the set instead of interrupting it. I lit it naturalistically, one sun direction with defined shadow edges, so the ylang-ylang and lavender laid into the water cast the way they would outdoors.