Archer Watch Straps.

Archer make straps for tech watches, so the product is the band and the watch is only what it attaches to. Still life lifestyles were built for each one. Photograph a strap on a watch and people look at the watch. The strap is the smaller, quieter, matte part of the object. So the watch body stays constant and the surface becomes the variable. Each strap is paired with a raw texture matched to it, burgundy leather on driftwood, red silicone on OSB board, navy stitching against rippled fabric, a sport band on quarried granite, and a final flip into cool low key monochrome on raked black sand. The surface tells you what the strap is made for before you read anything.