Avon Jewellery
Avon
•
Shiny
Avon Jewellery.
Avon needed their silver range covered, not a single hero image. I did the still life styling and set design as well as the shoot. A range shot piece by piece drifts. Every item wants a slightly different set, and by the fortieth frame nothing looks like it came from one campaign. So I built a stage rather than a set. Matte card blocks in warm grey and dark cocoa stacked into architecture, then restacked for each piece. The materials, the palette and the light stay fixed, the arrangement is the only variable.
Lit medium and raking, which turns the cubes into clean geometric shadow wedges that become part of the composition instead of a by-product of it. Product sits small in frame and the empty planes are left to dominate. Pendants, a cross, a ruby ring, beaded bracelets, stacked pave rings and hoops all get the same treatment, so the set holds across the whole range. The rest of my fashion jewellery photography, including the folded paper counterpart shot for David M Robinson, is on the jewellery and watches page. Styling and set design: David Lineton.
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