Schweppes Effervescence.

So I fixed everything except the colour. Same glass, same position, same framing in every frame, with the background as the only variable, each one a fully defocused painterly bokeh field in a different saturated colour. Grapefruit, ginger ale, cucumber tonic, cola, lemon and star anise, lemonade, each gets its own ground. The soft background is what lets the glass stay hard. An edge glow around the rim separates it, and the bubbles and condensation are held sharp against a field with no detail in it at all, so the fizz is the only thing resolving. The same mixer photography system runs across the whole range, and sits with the rest of the drinks and serves work. Shot in London by David Lineton, for VMLY&R. Drinks stylist: Tara Garnell.