Tesco Cafe.

A point of sale campaign for Tesco Cafe, through mrd.london. Burgers and drinks shot together to carry the summer menu, and delivered as finished retail layouts rather than as loose frames. The cafe menu photography is lit for edge detail first and summer mood second. The serves are kept bright enough to hold their outline against the sky ground, and the burgers warm enough not to grey off next to a cold drink, with both on the same key so the pairing reads as one offer. Pink lemonade slush, mango smoothie, dragon fruit cooler and a cookie frappe, striped paper straws throughout, sitting over colour-blocked lower bands with the one-word headlines and the logo lock-up already in place. It is the only project here pairing drinks with hot food.