Oppo Christmas
Oppo
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Shiny
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Glass
Oppo Christmas.
Oppo needed a tech gift guide for Christmas, built as a graphic set design series with a light festive element and the devices carrying each frame. Phones, a smartwatch, fitness bands and earbuds, all of them small, dark and rectangular. Christmas is signalled with red and green, and both of those fight a phone. Red kicks back into a glossy device and green muddies every screen you turn on. So we rebuilt Christmas in pastel. A mint, lilac and periwinkle tiled diamond ground, with coloured discs and squares doubling as plinths to lift each device off the floor, and the season carried by crackers, clear baubles, pine and sequins instead of colour. There is no festive red in the campaign.
The light is crisp and hard, which gives small clean shadows under the devices and lets the iridescent and transparent props throw real rainbow refraction rather than a graded imitation of it. Screens are live in shot and colour-matched to the set, so the interface reads as part of the palette rather than a bright blue rectangle sitting on top of it. The same graphic set logic runs through my tech gifting photography and the other seasonal work. Stylist: Maya Linhares-Marx. Produced with Bladesman. Shot in London by David Lineton.
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